Standard Glossary for Digital Brain

Standard lookup dictionary for core concepts in the Capture - Package - Share system of the Digital Brain template. Each entry provides a definition, role within the 3-Station workflow, and operational constraints when turning ideas into real assets.

BE - HAVE - DO Philosophy

A 3-tier career positioning framework created by Hoang Hxn that turns a solopreneur’s authentic life story into practical commercial assets.

Attribute	Standard Specification
Creator & Copyright	Hoang Hxn
3-Tier Structure	`BE` (Unique Foundation) $\rightarrow$ `HAVE` (Packaged Products and Solutions) $\rightarrow$ `DO` (Free Gifts and Immediate Action)
Creation Tool	Brand Positioning Assistant (3-question interview)
Rules and Constraints	Progression must strictly move from BE to HAVE and then to DO; never hold the map backwards (laboring blindly in DO hoping to HAVE before becoming who you BE)

Know - Like - Trust Content Funnel

A content funnel framework taught in the Writing to Sell coaching program by Cuong Thach, where topic themes are precisely positioned to guide readers from awareness to deep trust and product purchasing.

Attribute	Standard Specification
Creator & Copyright	Cuong Thach (Writing to Sell Coaching Program)
Core Purpose	Positioning content topic themes specifically to serve marketing and sales copywriting
3-Tier Structure	Know (Life stories, human connection) $\rightarrow$ Trust (Core craft, solving problems) $\rightarrow$ Convert (Commercial solutions and products)
Know Layer	Positioning lifestyle, fitness, and authentic worldview topics so readers discover and relate to who you are
Trust Layer	Positioning core craft topics to solve painful problems and build unwavering domain authority
Convert Layer	Positioning commercial solution and product topics, attaching calls to action into paid offers or free lead magnets
Rules and Constraints	Outbound topics must align with the funnel to serve sales writing; never create a public topic tag for direct sales pitches
Original Reference	Read the foundational essay for deep framework context: Writing to Sell Architecture

Solopreneur

An autonomous individual running an independent business model, commercializing expertise and packaging knowledge into digital assets and products without a bloated workforce.

Attribute	Standard Specification
Operational Focus	Selling knowledge assets, digital info-products, process automation
Core Objective	Maximizing profit margins and personal freedom, avoiding the “busy prison” trap
Rules and Constraints	Any complex management overhead that slows product launches or cash flow generation must be eliminated in favor of lean execution

Life Stories and Craft Stories

The two foundational content pillars for solopreneurs, balancing genuine emotional resonance with commercial revenue generation.

Attribute	Standard Specification
Life Stories	Personal foundation, hard-earned lessons, counter-narrative life philosophy
Craft Stories	Product mission, solving industry problems, two Unique Selling Propositions (USPs)
Rules and Constraints	Never publish generic articles; Life Stories must intersect with client pain points; Craft Stories must prove why clients should invest

Internal Strength Capture

The practice of digging into and surfacing raw thoughts, viewpoints, battlefield experience, and native knowledge already inside your brain before seeking outside inputs.

Attribute	Standard Specification
Workflow Station	`Capture Station`
Manifestation	Personal journals, voice memos, AI conversational transcripts
Relevant Tag	`#source` (Value: `Internal Strength`)
Rules and Constraints	An uncopyable foundation. Always dump internal thoughts first as an anchor before pulling external references. Never edit grammar while capturing; focus purely on releasing complete raw thinking

External Strength Capture

The gathering of data, research, book excerpts, and third-party media to verify, clarify, and reinforce internal viewpoints.

Attribute	Standard Specification
Workflow Station	`Capture Station`
Manifestation	Articles, videos, podcasts, books, emails, discussions
Relevant Tag	`#source` (Values: `Article`, `Video`, `Podcast`, `Book`, `Email`…)
Rules and Constraints	Only capture external materials when anchored by an internal seed or specific research question; avoid passive, aimless collecting

Hoarding Trap

The common psychological syndrome where a creator continuously hoards articles, reads books, and buys courses but never packages or shares ideas publicly.

Attribute	Standard Specification
Warning Station	Danger point at `Capture Station`
Symptoms	Number of `#source` items multiplies while `#seed` items never transition to `Sharing` status
Rules and Constraints	When the Intake Hub overflows, stop saving new materials immediately and pick 1 seed to push through Package and Share stations

Intake Hub

The central landing table holding all raw incoming materials, spontaneous thoughts, and unclassified notes before triage.

Attribute	Standard Specification
Workflow Station	Entrance of `Capture Station`
Default State	Unprocessed raw material
Rules and Constraints	The intake hub is a transit station, not permanent storage; review regularly by tagging, extracting seeds, or deleting clutter

Source

The original input material or raw context where an inspiration originated, preserved for citation and downstream verification.

Attribute	Standard Specification
System Supertag	`#source`
Classification Values	`Article`, `Video`, `Podcast`, `Book`, `Conversation`, `Internal Strength`, `Email`, `Other`
AI Command	`Analyze Source`
Rules and Constraints	Keep the source link or title intact so you can trace back to original context when unpacking seeds at the Package Station

Packaging

The structured process of cleaning, pruning, and shaping raw notes into coherent products or modular content that others can immediately apply.

Attribute	Standard Specification
Workflow Station	`Package Station`
Typical Deliverables	Mini-courses, checklists, post scripts, frameworks, ebooks
Rules and Constraints	Do not write to display intellectual complexity; simplify insights to solve the reader’s immediate hurdle

Pruning

The intentional removal of secondary tangents, fluff, and unnecessary technical jargon to sharpen a single core message.

Attribute	Standard Specification
Workflow Station	`Package Station`
Governing Principle	Clients pay for simplicity and actionable results, not confusing complexity
Rules and Constraints	Each packaged asset must deliver exactly 1 core takeaway; save pruned secondary ideas as new separate seeds

Core Message

A single, decisive takeaway sentence that highlights the root problem and your distinct solution.

Attribute	Standard Specification
Workflow Station	Core of `Package Station` and `Share Station`
Identification Tool	`Unblock Content` AI command (Step 0)
Rules and Constraints	Do not hedge with multiple options; lock in 1 sentence as an anchor before outlining or writing

Idea Seed

An atomic insight, perspective, or concept refined through pruning, ready for production into finished content or assets.

Attribute	Standard Specification
System Supertag	`#seed`
Lifecycle Statuses	`Collected` $\rightarrow$ `Sharing` $\rightarrow$ `Validated` \| `Failed`
Supporting AI Commands	`Generate Headline`, `Unblock Content`, `Optimize Content`, `Create Blog Post`
Rules and Constraints	The seed title must state a distinct viewpoint rather than a generic topic (for instance: `How to sell without discounting`, not `Sales Tips`)

Seed Without Source

Business ideas and perspectives born from instinct, professional reflex, or lived experience without a specific external document.

Attribute	Standard Specification
Workflow Station	`Package Station` (originating from Internal Strength)
Identifying Trait	Has `#seed` supertag without a parent `#source` reference
Rules and Constraints	Run immediately through the `Unblock Content` AI command to pin down audience and problem context before clarity fades

The final stage where packaged solutions and content are published across distribution channels to attract an audience and gather real feedback.

Attribute	Standard Specification
Workflow Station	`Share Station`
Associated Supertags	`#channel`, `#product`
Core Metric	Publishing consistency and real market conversion
Rules and Constraints	Public distribution is the only way to validate a seed; unshared ideas can never prove success or failure

Role Model

Master creators, competitors, or industry benchmarks monitored to dissect post formats, hooks, and product models.

Attribute	Standard Specification
Workflow Station	Supports `Capture Station` and `Share Station`
Associated Supertags	`#contact` (Value: `Mentor / Inspiration`), `#company` (Value: `Competitor`)
Rules and Constraints	Study structures, angles, and monetization packaging; never copy verbatim text

AI Assistants

Pre-configured system prompts and commands that automate analysis, unblocking, and draft writing across the Capture-Package-Share pipeline.

Attribute	Standard Specification
Classification	Operational workflow automation
Primary Assistants	`Source Assistant`, `Seed Assistant`, `Positioning Assistant`
Rules and Constraints	Use the designated assistant for each station (Source Analysis in Capture, Unblock in Package, Optimize in Share) for optimal output

Tana Voice

Intelligent voice memo capture in Tana that instantly transcribes spoken thoughts into structured, tagged bullet points with near-zero latency.

Attribute	Standard Specification
Technology	Speech-to-Structured-Data AI transcription
Workflow Station	Primary entry point for `Capture Station`
Supported Tasks	`Internal Strength Capture`, spontaneous idea recording, meeting debriefs
Data Destination	Routes directly into `Intake Hub` or the Daily Node
Associated Supertags	Assigned `#source` (Type: `Internal Strength` or `Conversation`)
Rules and Constraints	Speak naturally without pausing to edit: Speak freely in your natural flow. The AI cleans up speech disfluencies, punctuation, and structures clear bullet points. Record the instant an idea strikes to preserve authentic emotional energy

Overview

Core Workflow

Action Playbooks

AI Assistant Guides

System & Support

Glossary

BE - HAVE - DO Philosophy

Know - Like - Trust Content Funnel

Solopreneur

Life Stories and Craft Stories

Internal Strength Capture

External Strength Capture

Hoarding Trap

Intake Hub

Source

Packaging

Pruning

Core Message

Idea Seed

Seed Without Source

Role Model

AI Assistants

Tana Voice

​BE - HAVE - DO Philosophy

​Know - Like - Trust Content Funnel

​Solopreneur

​Life Stories and Craft Stories

​Internal Strength Capture

​External Strength Capture

​Hoarding Trap

​Intake Hub

​Source

​Packaging

​Pruning

​Core Message

​Idea Seed

​Seed Without Source

​Share

​Role Model

​AI Assistants

​Tana Voice

BE - HAVE - DO Philosophy

Know - Like - Trust Content Funnel

Solopreneur

Life Stories and Craft Stories

Internal Strength Capture

External Strength Capture

Hoarding Trap

Intake Hub

Source

Packaging

Pruning

Core Message

Idea Seed

Seed Without Source

Share

Role Model

AI Assistants

Tana Voice